WordPress Membership Plugin
Membership sites can help you generate a residual, possibly passive income when done right. And with freely available tools, just about anyone can launch one in a short time.
Here are a few ideas that can get your creative juices flowing for creating a subscription site, or putting content behind a paywall. [Read more…]
“Permission marketing” is a term which has been around for quite some time in marketing circles but was thought to be popularized relatively recently by Seth Godin through his myriad of best-selling books and articles.
In the realm of the Internet, permission marketing chiefly involves the medium of email marketing.
In this article we will look at why permission marketing using the vehicle of email is an extremely effective way to promote your membership website and how this technique can increase your opt-in rates and hence your profitability.
Before we delve into more details about permission marketing using emails, let’s first look at a definition of permission marketing and also where it stands amongst the other forms of marketing on the Internet.
After creating and nurturing your membership site for months on end you’ve finally accumulated a nice subscriber base. Now what do you do?
Well, every successful business person or entrepreneur doesn’t just sit back at this point and expect their business to maintain a certain level.
What sets apart those who succeed from those who typically seem to struggle is that the successful people are always able to leverage off any situation and produce a more desirable outcome from their original predicament.
The above philosophy most certainly applies to businesses such as online membership sites. This is why the owners of very successful membership sites are able to recognise the opportunities contained in their current subscriber base.
After building a solid subscriber base for your membership site the target will then be on you to ensure that your members are satisfied and are being served well.
Whereas initially your efforts and concentration were most likely spent on marketing and promoting your site, there is now another dimension you will need to put in the forefront of your activities when you have amassed some members.
A membership site is no good to you if you cannot keep your members actively subscribed, because after all, your income source is heavily dependent on these people.
Keeping members subscribed often means keeping them happy and providing them with quality and value for money content. One easy way to gauge how happy your members are is to keep track of your site’s attrition rate or rate of unsubscribe instances per week/month/year etc.
Most membership sites out there are of low quality and thus have a high attrition or cancellation rate. This is great news for people like you and me who pride ourselves on the quality and value of our work because it means that our membership sites have a good chance to stand out and shine amongst our inferior competition.
So what are the factors which contribute to high membership cancellation rates and what can we do to minimize them?
Exploring and using the functionality of membership site plugins can often open a world of different opportunities which you may not have been aware of. Below I list some ways you can use your membership capabilities in the hope that they might create a spark of ideas for your membership site business.
This scenario is one of the of the most widely used ways which people implement membership sites. This type of membership site offers content on a regular basis to its members and for an indefinite period. The members would typically have access to both the currently published content and also all of the preceding content. An analogy for this sort of membership model would be something like an ongoing subscription to a newsletter or magazine.