After creating and nurturing your membership site for months on end you’ve finally accumulated a nice subscriber base. Now what do you do?
Well, every successful business person or entrepreneur doesn’t just sit back at this point and expect their business to maintain a certain level.
What sets apart those who succeed from those who typically seem to struggle is that the successful people are always able to leverage off any situation and produce a more desirable outcome from their original predicament.
The above philosophy most certainly applies to businesses such as online membership sites. This is why the owners of very successful membership sites are able to recognise the opportunities contained in their current subscriber base.
The most obvious fact about your current members is that they are often your site’s primary income source, but this is not the only benefit which these people are able to provide you with.
Your members are also a tremendously fertile ground which can be a source of feedback, ideas and potentially new members.
Hence, being able to leverage off an important asset such as your members will often determine the future success of your membership site. It is thus crucial to be able to understand and recognise how you can enhance and grow your membership site by simply looking to your members as the source of ideas and inspirations.
So let’s list some qualities and factors about your members which can help you in further improving and expanding your membership business.
Member feedback, questions, opinions and wishlists
The day to day interactions you have with your members regarding your product or service will invariably produce an array of questions and feedback. Most good membership sites have an explicit avenue such as a support forum through which the members can interact and ask questions and provide feedback.
A lot of the time, new ideas are contained within the questions and feedback which your members will provide you with. For instance you may see a recurring pattern of questions regarding a particular feature which is currently missing from your products. Then, based on this you can create a new product or enhance an existing one.
Another useful thing which you can do with your members is to encourage wishlists and opinions regarding products and functionality. This yet another way to gauge what people want and what type of new product you should create.
Utilizing friends and family of members
The natural tribal inclination of humans means that if your members are currently using your product or service then they can easily influence their circle of friends and family to follow suit.
Encouraging current members (by using some kind of incentive) to ask their friends/family to subscribe, is an effective way to grow your membership site. For example you could send out an email campaign to your members offering a free gift or huge discount on a new product if they refer one of their friends.
Members are an excellent test environment
Members often make the best testers when it comes to your products. For example, if you’re a software developer you will often miss a lot of bugs mainly due to time constraints or self imposed assumptions.
Yet unleashing your new creation to your member list can be the best way to actually test it. People such as your members have their own unique way of doing and understanding things which is why they will always reveal things about your product or service which you will never see.
Members often become repeat customers
After having created a quality product or service and when you have a number of members who have purchased this product or service, you are quite often in a unique position of trust.
This trust arises from the satisfaction which members derive from your product because you have met their needs in some way.
The chances are that your members have also had an opportunity to familiarize themselves with you and your service or product and if given the option of buying something from you again they will likely become repeat customers.
This is once again another predictable human trait often called loyalty but which is highly dependent on your products being of good quality and relevance.