“Permission marketing” is a term which has been around for quite some time in marketing circles but was thought to be popularized relatively recently by Seth Godin through his myriad of best-selling books and articles.
In the realm of the Internet, permission marketing chiefly involves the medium of email marketing.
In this article we will look at why permission marketing using the vehicle of email is an extremely effective way to promote your membership website and how this technique can increase your opt-in rates and hence your profitability.
Before we delve into more details about permission marketing using emails, let’s first look at a definition of permission marketing and also where it stands amongst the other forms of marketing on the Internet.