Exploring and using the functionality of membership site plugins can often open a world of different opportunities which you may not have been aware of. Below I list some ways you can use your membership capabilities in the hope that they might create a spark of ideas for your membership site business.
1) Publish Ongoing and regular member content for an indefinite period
This scenario is one of the of the most widely used ways which people implement membership sites. This type of membership site offers content on a regular basis to its members and for an indefinite period. The members would typically have access to both the currently published content and also all of the preceding content. An analogy for this sort of membership model would be something like an ongoing subscription to a newsletter or magazine.
2) Membership sites used as a coaching medium
If you’re an online coach or instructor, the functionality offered by membership plugins can enhance the way you do your business. By using membership site features to run your coaching business you can tailor your material for each of your clients and offer it in separate membership levels and areas. This way each client can have access to material which is unique to them only.
3) Fixed term continuity membership
This type of membership model is based on a fixed term basis and content is usually “drip-fed” to the members. This means that each member will get access to small and regular chunks of content at predefined intervals during the fixed membership period which can last for a period of days, weeks or months.
The fact that there is a definite end point for the membership period has in some cases been proven to be psychologically conducive to increase conversions.
4) Provide a modular course
This type of membership is similar to 3) but in this case there is added incentive for the members to sign up to each of the modules comprising the course. Typically, each module would be a separate membership level.
Such a membership model has the added benefit of creating a sense of achievement and completion on the part of the member because they are progressing through a course and learning things in a step by step (or modular) manner.
The membership site owner can take advantage of this by providing further modular membership courses in which the subsequent course material being offered can be labelled as “advanced” and the member can be thought to be “graduating” to a higher level.
5) Provide a members-only protected download area
This is another popular way to use membership sites. The way it works is that when a customer has purchased a digital product or access to content from your site, they will be receive a membership account which they will use to log into your site to download their content. The downloadable content is fully protected and can only be accessed if a user logs in with their membership account. This type of functionality is typical of most quality membership site plugins and can not only enhance your site’s usability, but it also helps prevent digital content theft too.
6) Using membership site to project manage people
Due to the flexible nature of most good membership site plugins, you can quite easily use them to help with the project management of people. For example, you can create various membership levels based on the tasks people are doing and then you could assign each person’s tasks and offer information to these people via their membership levels. You can also create membership levels which are shared across the group where a broad range of people have access to the same information.
7) Using membership sites for community groups
Membership sites can also be used to bring people with a shared interest in something to central place where they can all access the same information and even communicate via the blog. There are some membership site plugins which allow the protection of not only content on a page or post but also the comments which are attributed to the content.
Bonus Tip) Provide a private area for your work group or team or family and friends
Membership plugins don’t always have to be used for signing up customers. You can also use them to create an explicitly private area where only a chosen few people have access to particular content and videos.
For example you might have a site for a local primary school which is publicly accessed by students, parents and teachers.
You could also add a private area for teachers-only which can be accessed only if you have a membership account.