Mailchimp Lists versus Audience and Tags

[OPCAAW]

This is a question about the MailChimp add-on. In the add-on documentation you refer to MailChimp lists and groups. MailChimp does not use that terminology. In our MailChimp account, we have an Audience and we have tags that differentiate groups of people in that audience. Since our audience is not named, I’m not sure how to name the “list” that’s required in the places where I’m supposed to point actions toward MailChimp, and it’s not clear if the names of our Tags are synonymous with what you are calling Groups in your documentation.

Your documentation says that to add an email to a specific list and group in our MailChimp account, we should use the following command: my-list-1 | groupname1, groupname2.

If I use Audience | Paid_Member_2022 will that add the email to our overall list with that tag?

Or is a tag totally different from what you are calling a group?

[mbrsolution]

Hi,

Have you created any Groups in your Mailchimp account?

The following documentation from Mailchimp might help you understand the difference between Audience and Lists.

https://mailchimp.com/resources/introducing-your-new-audience-dashboard/

Regards.

[OPCAAW]

Hi,
The way our MailChimp account is set up, we have only one list. Email addresses in the list are tagged with different tags to allow us to send certain messages only to some email addresses, based on the tag. For example, we have more than 400 people who get our newsletter, but only 120-some paid members. The entire list of 400 plus gets an email when we publish a new newsletter, but only the people on the list who are tagged as paid members for 2021 get the messages containing the Zoom link to our meetings because only members are invited to our meetings.

Since I am not the person who has created and set up our MailChimp account, I don’t know why they chose to do it this way as opposed to any other way. And I can only suggest changing it if we have to in order to make Simple Membership work well with our Mail Chimp account.

Would it be your suggestion that instead of one list we have multiple lists and use those multiple lists instead of tags to differentiate the specific audience for each email?

[mbrsolution]

Hi,

Would it be your suggestion that instead of one list we have multiple lists and use those multiple lists instead of tags to differentiate the specific audience for each email?

Yes, you should create different Audiences (previously known as Mailchimp List). Then you might also consider creating groups per audience.

Kind regards.

[OPCAAW]

You seem to be using Audience and List as synonymous in MailChimp, but your code for directing a certain member’s email address to be added in MailChimp specifies the word “list.” If I use the name of our designated audience in the place where you specify use of “my_list_1” is that the same thing?

[mbrsolution]

Hi,

If I use the name of our designated audience in the place where you specify use of “my_list_1” is that the same thing?

If your audience name is World then use World in place of my_list_1.

Let me know if this makes sense to you.

Regards.

[OPCAAW]

I think that makes sense. Unfortunately, I’m not our MailCHimp administrator so I don’t set up the audience/groups for our account. I am trying to work with our MC administrator so that we can create audiences rather than lists and tags to identify subgroups in our overall email list.

Thanks for your assistance.

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